The vision for Fidel & Co started over a cup of coffee and a cappuccino.

Fidel and Raul, childhood friends from El Salvador, dreamt of integrating Raul's award-winning coffee farm and its wonderul crop to a roastery and retail space. That marked the beginning of the journey to make it a reality, and it took nearly four years to find the right space.

In 2019, Fidel & Co began with the intent to make good coffee known and to enhance the coffee supply chain. In light of the global coffee crisis, it is Fidel & Co's core belief that everyone involved, from the farmers to the baristas and production staff, should be treated with dignity and compensated fairly. Each person has a responsibility to make that cup of coffee the best possible, and at Fidel & Co, we do not take that lightly.